For saas
The testimonial that survives your next release
Software changes every few weeks. A testimonial praising a screen you have since removed reads as out of date to exactly the person you were trying to convince.
No password. You get a private dashboard link right after this — bookmark it, that's your login.
Why it is hard here specifically
Most SaaS testimonials are about features, and features are the part of a product with the shortest life. The ones that keep working are about the problem the customer had — which does not change when you redesign the settings page.
What Kudobox does about it
Ask about the problem, not the screen
“What were you doing before this?” ages well. “I love the new dashboard” does not survive the redesign.
Show the company, never their logo
The companies layout sets the names your customers typed as text. A logo would say that company endorsed you, which is not what one employee's testimonial means.
Read them out through the API
If your marketing site is your own code, the widget is optional: the API hands them back as JSON, already filtered to what may be published.
Watch the language change
What your customers keep saying, read back as prose, is where you find out they describe your product in words you have never used on your own site.
The questions worth asking
Copy these into your form and change them to sound like you. Each one is written to produce a sentence you could actually publish — which is the whole difference between a testimonial and a compliment.
- What were you using before, and what made you stop?
- What was the moment you knew this was going to work?
- What does your week look like now that it did not before?
- Who else on your team uses it, and for what?
- What nearly stopped you signing up?
- What would you tell somebody comparing us with the obvious alternative?
Where to put them
The layouts that suit this trade. All twenty-three are on every plan, on as many pages as you like.
And what you already have
You are probably not starting empty. These are the places this trade usually finds its first ones.
The limit, said plainly
No report here will produce a figure your customers did not give you. If you need “40% faster onboarding” on your page, it has to come from a customer who said it.
Other trades
Your customers already wrote the words
Send one link and their words arrive here instead — with the date, with the permission, and read for risk before you publish.
Everything it does